How excited can you get about refrigerated cases? Well, I'm pretty excited to tell you that some refrigerated cases for supermarkets look different these days. Hussmann cases can either "bump out", "tuck under" or be wood clad like furniture. They do not always need to be the straight line types. As an interior designer of supermarkets this is exciting.
With the "bump outs" the long, often boring, line-up of refrigerated cases can be broken up. This break can make the line up more interesting and even be further emphasized by painting this case a contrasting color...and the merchandise can be different in this case. Think cross merchandising. These refrigerated "bump outs" can be placed in unexpected places like the frozen food aisle for example. Hussmann identifies these "bump out" cases as their RGDC model. They call it a Refrigerated Curved Self-Service Merchandiser.
And if you are into refrigerated cases for supermarkets another relatively exciting case is the FMSS case from Hussmann. This low, self-service case can be installed in front of the base of your existing service cases. This makes an otherwise dead space into a money-maker for cross merchandising.
But if you want to replace your existing refrigerated service case you could upgrade to a very cool, cool case from Hussmann. This one has the unusual feature of being a combination service AND self-service case. It is the CR3 and is great for cross merchandising.
The new LifeLine Premier Series offers wood cladding which really warms up the frozen food aisle. Design options include multiple heights, "bump outs" and facades to interrupt the traditional straight lines and planes and add interest to an otherwise cold, dull aisle. Check it out.
If you want to share your thoughts on Hussmann cases we would love to hear from you. You could also talk to the head of the equipment division at Sutti Associates, Bob Shaw. 650-343-4244 We are an authorized Hussmann Distributor for the Greater San Francisco Bay Area.
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